Firms in the construction industry who excel at working in complex, rapidly changing environments, sometimes committing to deadlines years in advance, often fail to organize and administrate basic marketing activity. The problem, may stem from our enjoyment of tangible activities which require us to be reactive, responsive and decisive and project work fulfills this criteria exactly. Marketing is often seen as an intangible, non-measurable activity, primarily an overhead, and any time spent on non-fee-earning activity is thought of as wasting resources.

Yet if carefully planned and implemented, marketing can be extremely effective and easily accounted for its annual budget. If the management team can agree in advance their exact financial targets and the specific, quantifiable marketing objectives they wish to realize over the year ahead, then marketing strategies can be developed to achieve them. However, it is essential that the management team shares this desired direction and is willing to contribute time to individually drive forward and report progress on their assigned objectives.


Construction documents incorporate all building plans, supporting documents and specifications utilized during the completion of a construction project. These are comprehensive drawings offering sequential data as regards to each step of the construction process to all involved such as contractors, builders, etc.

Construction documents serve several purposes. They help in translating the needs to the owner or developer into a build-able format, which can be universally comprehended within the construction industry. They also allow the owner to obtain permits from local authorities and to put the project out for bid.